Showing posts with label Members. Show all posts
Showing posts with label Members. Show all posts

Monday, May 18, 2015

Initial Successes and Recruiting Cadres

by Dr. William L. Pierce (pictured)

THINGS ARE beginning to move faster now, as our larger National Office staff gears up for several new projects. The importance of this increased pace lies not just in the new projects themselves, but in its portents for the future growth of the Alliance.

In years past we often had to run as fast as we could just to stay in the same place. That was because people joined expecting dramatic results immediately, quickly became impatient with the slow pace of progress, and quit. We were lucky if we recruited enough new members each month to replace the ones who dropped out.

Then we changed our strategy. We stopped trying to maintain the interest of a relatively large number of lukewarm members and subscribers and concentrated instead on reaching a smaller number of persons with more character and winning a strong commitment from them. As these new cadres joined us, one by one, our capabilities began to grow. So far those capabilities have continued to be used to increase the quality of our printed propaganda, in order to reach more of the exceptional few.

And, although NV is far superior to any other racially oriented, radical periodical now being published, we still have a way to go. We must continue developing our capability for producing articles dealing with history, politics, race science, philosophy, and other topics, which are substantive, original, and innovative -- the results of careful research, intelligent planning, and skillful writing.

We have already proved that this is essential for winning the top-quality cadres we urgently need. The arm-waving and shouting which the lukewarm like to see and hear just don’t convince the men and women of character and intelligence we want. Only quality attracts quality. And only the very highest quality attainable will tempt the people who have what it takes to win the struggle for the future of our race in which we are engaged.